The name

A re-read of the diving term “rip entry” — the near-splashless vertical entry judges reward with the highest marks.

Respelled as rib·entry, it hides the insider term inside one memorable word: outsiders hear a sharp, ownable name; divers and judges hear the perfect entry / the ten. The wordmark’s tonal split — rib in graphite, entry in pool-blue — surfaces the wordplay while still reading as one word.